Every business uses marketing for promotion. This instructional program provides training in advertising, promotion, sales, entrepreneurship, and web design. Students will help operate and make important decisions about the student run school store. In addition, students will learn HTML, Dreamweaver, Photoshop, and WordPress to create and design their own web pages. Additional studies lead into introduction to visual merchandising, e-commerce, and small business management. Students are prepared to obtain entry-level jobs in marketing and other business-related fields as well as further their education at a post-secondary school.

Technical Skills:

Strategies for owning a business • Retail sales and customer service • Using the Point of Sales system • Working with money • Marketing, merchandising, and advertising • Web page design •  Inventory Management

Professional Skills:

Customer service • Communication • Teamwork • Computer experience

Career Opportunities or Field Positions:

Sales and Retail Salesperson • Entrepreneur • Web Page Designer

What Certifications can I earn?

CSS Certification • HTML5 Certification • OSHA Certification • Forklift Operator Certification

What College Credits can I earn?

Click here for information on how you can earn college credits while in your Career Tech program.

Program Requirements & Expectations:

Business math • Ability to count money • Enjoy working on a computer and learning different software

Uniform Requirements:

A CareerTech blue or gray t-shirt is required. In addition, the following CareerTech items may also be purchased: Sweatshirt, zip fleece, flannel, hooded sweatshirt (no strings), or ¼ zip sweatshirt. Uniforms may be ordered online or purchased at the school store.

Out-of-Pocket costs:

School Uniform

What else should I know?

Students should enjoy working on a computer and learning different software. The ability to be a team player and communicate with customers is essential.

Student Organizations:

The DECA (Distributive Educations Clubs of America) student organization prepares emerging leaders and entrepreneurs in marketing, finance, hospitality, and management. Visit www.deca.org for more information.

Sue Mills

Ms. Mills received bachelor degrees in Marketing from Penn State University and Business Education from Shippensburg University. She also has a master’s degree in Education from Wilmington University. Her industry experience includes owning her own web design company. She contributes over 15 years of teaching at CareerTech.